Logo Design and Brand Development

D2 Partners Logo Design

The Team at Delicious helped these great local realtors to brand — and name — their new partnership here in Bend, Oregon. After we presented eight strong concepts for their new logo, they honed in on a single direction which we then refined to arrive at this vibrant, modern logomark which you see here.

Bend Ale Trail Logo Design

Visit Bend asked us to create a new logo design for their highly successful Bend Ale Trail marketing initiative. It combined four of our favorite things: Bend, drinking beer, exploring trails, and logo design. Pretty much a dream job!

Honolulu Cookie Co. Logo Design

Since Honolulu Cookie Company already had a concept in place, we just refined the typography and the pineapple to give it a fresh new look.

Poidog.com Website Logomark

This is a project that never got fully funded through their venture capitalists, but we did get to do a cool identity for the site. Poidog was going to be a classified listing site covering everything from soup to nuts, thus the name “Poidog!”

Lappert’s Hawaii Logo Design

In previous iterations of the Lappert’s Hawaii logomark, the founder, Walter Lappert, was very prominent. Once Walter retired, it was time to start minimizing his image, move him into the founder role, and make the name more prominent. We also started leveraging the newly developed brand essence and bringing it alive in the new logomark and across all of the consumer touch points.

Mauna Kea Tea Logo Design

Mauna Kea Tea approached Delicious Design when they needed to enhance the presentation of their brand and logo to match the premium quality of the products they grow, package, and sell.

Turtle Cove Logomark

Designed for a fun-loving couple that owned this small bed and breakfast down in Poipu who have since retired, this logomark was created in 1993 and is still one of our favorites. Timeless.

Pedaling Innovations Logomark

When our good friend James Wilson invented a unique new pedal design he called us to give him a hand with the design of an identity and logomark. The collaboration lead to a very successful new product launch and Pedaling Innovations is literally off to the races.

22° North Logo Design

Once the brand position was planted, this logomark grew out of the fertile soil of their new name. This logo design won a 2010 Honolulu Advertising Federation “Pele” Award.

MethodIT Logo Design

MethodIT came to Delicious Design when they needed to update their brand in order to appeal to a new market in the competitive Honolulu IT business. This logo design captures the “industrial strength IT for business” position they’ve adopted.

KVB Souvenir Pin Design

This ‘logomark’ was developed to go on a souvenir pin which the Kauai Visitors Bureau hands out at various industry trade shows and events. It captures many of the unique natural elements associated with Kauai in a petroglyph illustration style which is indigenous to Hawaii.

Tahia Logo Design

When we did the initial logomark for this black pearl company in Tahiti, the full business name was Tahia Collins. Since then, a few things changed on the client side, so we reworked the logomark to be just “Tahia,” which means “princess in Tahitian. Thus, she is the “Princess of Pearls.”

Pacific Tile Logo Design

Once the brand position was approved, we provided the client with several naming options. The original name proposed was Pacific Tile Traders. The client eventually decided on just Pacific Tile for her name, and then we designed this very creative mosaic-like logomark to represent her business.

Splash Café Logo Design

We first helped this unique Kauai cafe to refine their product focus (crepes and coffee) and then we created this logo design around the mermaid concept that our client wanted to build the brand identity upon.

Island Truss Identity Design

What do you think of when you think of trusses? We thought “strong.” So, the logo had to feel strong. We think we succeeded, but more importantly, the client’s customers got it.

Hanalima Bakery Logo Design

When Hanalima Bakery approached us for help, they already had a loyal local following because of their exceptionally delicious cookies, cakes, and breads (and awesome plate lunches too!). All they needed to take their business to the next level was a strong logo with a personality that matched the quality of their products.

Kupono Café Logo Design

This logomark was actually illustrated the old fashioned way, then digitized and enhanced. Our illustrator used this specific style because it best fit the client’s brand. One unexpected result was that the Executive Chef liked it so much, he had it embroidered on his chef’s coat.

Holo Holo Logo Design

Holo Holo’s previous logo design was of a petroglyph turtle, but once we completed the brand position and discovered that their brand was actually based on being fast, we knew the turtle had to go.

Bali Hai Vacation Rental Logo Design

We developed this logomark for Bali Hai’s Vacation Rental Division. Our goal was to design an identity which would compliment the brand position that Bali Hai had cultivated over 30 years of doing business on Kauai’s North Shore — while creating an image that would resonate with the Hawaii visitors’ sense of adventure and discovery.

Kawaikini School Logo Design

Kawaikini is a Hawaiian Charter School on the island of Kauai. The logomark is derived from the name, and supports the mission and vision of the organization. Because they are a non-profit entity, we provided our services at a reduced rate in an effort to give back to the community.

Coconut Isles Logo Design

This online purveyor of Pacific Islander artifacts came to us for a logomark reminiscent of a bygone era. The end result was also used on t-shirts that were a huge hit. Winner of a 1999 Honolulu Advertising Federation Award of Excellence.

Hawaiian Volcanic Artesian Water

This logo design captures the essence of the relationship between evaporating sea water, upland showers, and the land—which make the product unique.

Logo Design for Performance Coaching

Business coach and consultant Marilyn Allen helps organizations to find their “true north” and that idea is captured in this simple, clean, upscale logo.

NoKa‘Oi Cookie Logo Design

A boutique cookie maker from the island of Oahu came to us when she wanted to upgrade the look and feel of her company. This delicious logomark has a bright tropical feeling and shape of the Hawaiian archipelago has been captured in the ‘crumbs’ of the cookie.

Brand and Logo Design Projects

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