Product Branding & Design

Hanalei Poi is a fourth-generation, family-owned business on the beautiful North Shore. They mill and ship thousands of pounds of premium poi each week, delivering to customers across the islands, the mainland, and beyond. Delicious partnered with Hanalei Poi to refresh their brand presence with new photography, video, copywriting, and updated package design that tells their family’s story and celebrates the cultural importance of poi. The result is a brand and online presence that honor tradition while positioning Hanalei Poi for continued growth in modern markets.

Hana Organics came to us with a kernel of an idea and wanted us to execute it for them. This logomark is the culmination of that partnership.

The logo we developed for Hawaiian Volcano Sea Salt captures the raw, rough character of their Hawaii-made smoked sea salts and culinary seasonings. The self-contained shape allows our client to easily apply the new brand identity to a variety of products and marketing materials.

Fresh produce is abundant on the Garden Isle, so creating a fresh looking logo that would attract consumers to the island-wide sunshine markets that are open to the public all around the island on different days of the week was like shooting papayas in a barrel.

We created this bold, dynamic packaging for Sumo Gear, a brand known for precision engineering and superior strength in gear manufacturing. Inspired by the brand’s name and Japanese heritage, the design features a stylized sumo wrestler, symbolizing power, durability, and reliability—core attributes of the product itself. The use of deep blue and red, along with clean technical illustrations of the gears, reinforces the brand’s professional and high-performance image. Carefully designed to stand out on shelves while maintaining a strong industrial appeal, this packaging effectively communicates Sumo Gear’s commitment to quality and precision.

La‘akea Gardens, growers and producers of Native Hawaiian Mamaki Herbal Tea, needed a logo that reflected their deep connection to Hawaiian traditions and their commitment to natural, sustainable farming. Delicious crafted a bold and elegant design featuring rich purple tones that evoke the vibrant colors of the mamaki plant, complemented by organic leaf elements that symbolize growth and wellness. This distinctive logo captures the brand’s authenticity and heritage while appealing to modern tea enthusiasts. In addition to the logo, we also designed their product packaging, creating a cohesive and visually appealing brand presence across all touchpoints.

Hanalei Poi is made from Taro grown in the lush Hanalei Valley. Their logo was stuck in the past — but their heritage is a crucial part of their brand — so we updated the logo while keeping its roots firmly planted in the Island’s past.

HVSS creates their unique culinary seasonings on the Big Island where they started smoking sea salt to use in their own cooking — and eventually grew into a successful business. Pure ocean water is drawn from over 2,200 feet below the surface and is desalinated resulting in flaky white deep-sea salt. That salt is then smoked using Guava and Kiawe wood which gives it a unique color and flavor profile. Adding a pinch to your recipes brings a rich, authentic BBQ flavor to any dish.

Our client needed a packaging system which would allow them to brand and protect their unique products which are sold on their website and at retail locations. We developed a cost-effective standing pouch and label system that would allow them lots of flexibility as their line of products evolves.

Like most farms, Kauai Organic Farms got by for many years with a “stock” clip-art style logo — they thrived because they have a great product and loyal customers. These days, that’s not enough. To compete in a global marketplace you have to leverage a strong brand to attract new customers and strengthen your connection with existing ones. We designed this farm-style logo to have a touch of heritage and capture the topical tone associated with a farm in the islands.

Working with Wilcox Health Foundation on this capital campaign was a very rewarding experience. Not only did our whole staff benefit from the new technology that would be available to us all at the local hospital, they all volunteered some time and energy to help the campaign succeed. We produced a wide variety of materials, starting with a campaign position that turned into the main theme, “Picture the Future,” but also included a web site, print materials, banners, campaign thermometer, direct mail pieces, invitations to special events, and the list goes on.

We built the first Kaua'i Made^® Products website back in 2011, and have worked with the client to host and maintain the site since then. When they wanted to upgrade the site and leverage new technology, the again chose the team at Delicious Design. We worked with them to identify their current needs, apply new technology to solve challenges, and delivered a robust new website that focuses on sending traffic to member sites, and provides the members with improved admin access so that they can maintain their listings more easily and efficiently!

We created this new logo for the Kauai Made® program to give them a stronger, more legible, more “hand crafted” feel. The symbol is a “ho’okupu” or “honored gift” which was traditionally an item of exceptional value which had been wrapped in a ti leaf lei.