Delicious Design: Advertising, Logo Design, Marketing and Website Design in Bend, Oregon

Visitor Industry :: Travel and Tourism Advertising

We’ve been working together now for so many years that it’s become easy to not notice the extremely professional, consistent and clever things you all do for us! The results of everything from our re-branding to our website growth speak for themselves.
Kevin Millett
Owner
ACCOUNT SERVICES:
  • Brand Coaching
  • Logo Design
  • Print Advertising
  • Storefront & Signage
  • Marketing Plans
  • Mobile Website Design
  • Google Adwords Programs
Smith’s Website Design

Smith’s Website Design

This web site is actually four web sites in one. Their businesses all work to support and drive traffic to one another, and also allows you to purchase tickets online, or make plans for your special wedding day. We had been monitoring mobile usage on the Smith’s Kauai website for the last few years and when these visitors reached a threshold of 20% of all traffic, we knew it was time to create a mobile phone optimized website design. As of Spring 2013, over 38% of website visitors to the Smith’s website are using mobile devices—and that’s a trend we see continuing into the future.
Holo Holo Charters Website

Holo Holo Charters Website

Our Analytics reporting was showing that visitors who had already arrived in Hawaii were using their phones to search for things to do on Kauai—so we built this mobile optimized website and launched a mobile ad campaign to make sure Holo Holo’s customers were able to find the information they were looking for in a format that was easy to use. The result? A big jump in the number of mobile reservations.
Poipu Bay Golf Course Website

Poipu Bay Golf Course Website

The PGA Grand Slam is no longer played at Poipu Bay Golf Course, but the course is just as amazing as ever, and the website needed to deliver on that experience. It also leverages third-party tee time reservation software.
Royal Coconut Coast Website Design

Royal Coconut Coast Website Design

We designed and built this interactive, mobile-friendly, responsive, WordPress website to support the Royal Coconut Coast Association’s mission of marketing the Kapaa corridor to Kauai travelers and tourists. The site includes 60 member-businesses and covers 45 topics that visitors will find useful for vacation planning.
Event Website Design

Event Website Design

We originally built their first website back in 2002 and Kauai Festivals came back to us in 2010 to rebuild and relaunch a new website that would be faster, and take advantage of new technologies, including video streaming and a more robust back-end that allows individual festival organizers to manage their online listing themselves, saving time and money for the County of Kauai. Then in 2016, we were able to do the same thing again for them - building another new website that leveraged even newer technology and plug-ins that allowed us to make the admin area even easier for them to manage and update on a daily basis.
Tumalo Creek Kayak & Canoe Website

Tumalo Creek Kayak & Canoe Website

When Tumalo Creek wanted to update their website to leverage new technology, they did their homework and chose Delicious to be their development partner. In an effort to streamline their reservation process and free up staff to better meet customer’s needs, they were looking to integrate their Xola Reservation System into their website functionality, which was accomplished seamlessly. The other goals included streamlining the back-end administration of the site for easier maintenance, a fresh new look that captured their brand, and updated content so that customers would have the latest information about products, tours, classes and events. We think you’ll agree that the new site is easier to use, faster to load, and better reflects this amazing group of people.
Holo Holo Logo Design

Holo Holo Logo Design

Holo Holo’s previous logo design was of a petroglyph turtle, but once we completed the brand position and discovered that their brand was actually based on being fast, we knew the turtle had to go.
AirVentures Hawaii Logo

AirVentures Hawaii Logo

When you’re flying around in an airplane, you feel free as a bird, and the tropic bird included in AirVentures Hawaii’s logomark is part of the local culture.
KVB Souvenir Pin Design

KVB Souvenir Pin Design

This ‘logomark’ was developed to go on a souvenir pin which the Kauai Visitors Bureau hands out at various industry trade shows and events. It captures many of the unique natural elements associated with Kauai in a petroglyph illustration style which is indigenous to Hawaii.
Outfitters Kauai Logo

Outfitters Kauai Logo

We worked with the owners and management team of Outfitters Kauai on a new brand position, and once that was completed, this new logomark emerged from the findings of that collaboration.
Airborne Aviation Logo Design

Airborne Aviation Logo Design

Airborne Aviation was looking to expand into scenic air tours so we worked with them to come up with a logo that would work for both sides of their business - government and tourism services.
Luau Kilohana Logo Design

Luau Kilohana Logo Design

The Luau at Kilohana needed to set itself apart from all the other ‘me too’ luau experiences in Hawaii and they came to us for help. Along with their management team, we turned what was a ‘typical’ Hawaiian luau into a unique ‘Sugar-Era Experience’ which stood apart and grabbed the visitors’ attention. This logo design was part of an award-winning campaign to re-brand the business.
Tumalo Creek Logo Design

Tumalo Creek Logo Design

Tumalo Creek’s 20th anniversary is in 2020, and they were looking to refresh their existing logo to bring it more in line with current design aesthetics. Keeping the feel of the original logo illustration, while updating the font with some personality, the new logo pays homage to their history while presenting an updated image. We hope it serves them well for another 20 years!
AirVentures Hawaii Advertising

AirVentures Hawaii Advertising

The photos you’ll see in 99% of Kauai visitor advertising are so similar that it becomes difficult for customers to tell the difference between companies — after all, one beautiful photo of the Napali Coast is much like another. To set AirVentures apart, we created this beautiful new ad using illustration instead of photography. It’s sure to jump out of the magazine and grab the customer’s attention, plus it positions AirVentures as a company with a unique approach to business — a company that’s warmly Hawaiian, friendly, professional, and creative — exactly the kind of company customers love.
Smith’s Luau Advertising

Smith’s Luau Advertising

Full Page Luau Advertisement. How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.
Smith’s Kauai Brochures

Smith’s Kauai Brochures

This image showcases the synergy that has been attained between the Luau service (brochure) and the Fern Grotto River Boat Tour service (ads and rack card).
Smith’s Kauai Full Page Ad

Smith’s Kauai Full Page Ad

The Smith’s family is known for giving back to the community, and this ad is just one example.
Wailua Heritage Trail Markers

Wailua Heritage Trail Markers

This signage system was designed to assist visitors to the historical Wailua River Valley of Kauai in understand the historical significance of the cultural site that they were viewing. There are nine markers in the system, and the project was partially funded by the HTA (Hawaii Tourism Authority).
Smith’s Tropical Paradise Signs

Smith’s Tropical Paradise Signs

Both the sign in the foreground, and the larger sign in the background were design by our agency and then fabricated and installed by one of our favorite vendors, Gizmo Grafix.
AirVentures Hawaii Print Ad

AirVentures Hawaii Print Ad

In air tour world, the historic perception is that, for some reason, helicopter flights are better. Not necessarily true. In AirVentures fuel-friendly G-8 AirVan, every single passenger gets their own window, AND, there is no weight limit. Our challenge was to get people to think differently.
Kilohana Plantation Sign Design

Kilohana Plantation Sign Design

We helped Kilohana re-brand itself from a “stuffy museum” — which it was perceived as, but never really was — to a more approachable and fun visitor destination that’s much more in line with the visitor attractions found on the historic plantation grounds. The unique offerings of Koloa Rum, Luau Kalamaku, Gaylord’s Restaurant, The Shops at Kilohana, and The Kauai Plantation Railway have come together in a way that allows them all to work together — and bring more visitors to this unique property. Now, with their bold roadside sign inviting visitors to explore Kilohana, the new position is literally front and center.
Kilohana Print Advertising

Kilohana Print Advertising

Kilohana Plantation has an unusual mix of offerings that could be difficult to communicate — if you didn’t have a tried and true way of developing a comprehensive brand position. We worked with them to identify all of their disjointed offerings in a cohesive way that consumers could get their head around. Once the brand process was completed, their new tag line, “Shop, dine, hula, ride. Repeat.” created synergy and delivered on the eclectic experience to be had on the property.
Holo Holo Charters Print Ad

Holo Holo Charters Print Ad

The look and feel of this print ad was based on Holo Holo Charters main brand-driven advertising, but focused on their “super tour to Niihau.”
Holo Holo Storefront Design

Holo Holo Storefront Design

The visual appeal of the bold new logo colors and the dimensionality of the flags really helped to get consumers (and their competitors) to take notice of their new image.
Holo Holo Tour Boat Graphics

Holo Holo Tour Boat Graphics

Bringing the vessels in line with the brand was the icing on the cake.
AirVentures Plane Graphics

AirVentures Plane Graphics

Upon approval of their new logomark, we applied the design to their fuel efficient airplanes that take visitors on aerial tours of the beautiful Garden Island of Kauai.
Hanalei Colony Resort Web Design

Hanalei Colony Resort Web Design

This web site has proved to be quite successful for the client and we attribute the success to the strong brand foundation that was laid at the very beginning. It’s an unusual property that is very secluded and doesn’t provide any phones, TVs or DVD players in the guest rooms. Unspoiled. Unplugged. Unforgettable. It lives up to its name.
Hanalei Colony Resort Advertising

Hanalei Colony Resort Advertising

Unspoiled, Unplugged, Unforgettable. If you’ve ever visited the property, you’d understand the sentiment that these three words express. We worked hard to bring it to life through these printed materials, and numerous other projects over the last 12 years.
Hanalei Colony Resort Brochure

Hanalei Colony Resort Brochure

This full color brochure for Hanalei Colony Resort was sent to guest who had made a website inquiry. Following up with a printed piece keeps the resort top-of-mind for customers who were just “window shopping”.
Fairwind Cruises Logo Design

Fairwind Cruises Logo Design

Fair Wind came to us looking to upgrade their image because they were adding a more high-end ship to their already successful fleet. We came back to them with several options, from which they choose this “navigator” style mark.
Fairwind Cruises Two Page Ad

Fairwind Cruises Two Page Ad

Each page of this two-page ad was dedicated to showcasing the features of each of their tours and vessels. The headline was also intended to support their green initiatives and foster “reef love.”
Fairwind Cruises Full Page Ad

Fairwind Cruises Full Page Ad

We began our partnership with Fair Wind Cruises by developing a confident brand position. Once agreed upon, the logomark and photo shoot followed quickly. These elements were critical to communicate the new brand essence through print ads, brochures, and numerous other collateral materials. The media and marketing plan helped guide us where to place ads, what size ads to purchase, and how to manage all communications and touch points with consumers.
Poipu Kapili Brochure

Poipu Kapili Brochure

Six-Panel Rack Brochure. This boutique resort has a lot to offer, much of which could be found in details such as their herb garden accessible to all guests, all the way down to garlic presses in all kitchens. We simply created a brochure that brought these details to the forefront, helping guests to understand that they really cared about their on-property experience.
Poipu Kapili Print Ad Design

Poipu Kapili Print Ad Design

This small space ad captures the lush richness of this South Shore boutique condominium resort.
Kauai Festivals Logo Design

Kauai Festivals Logo Design

The brand position for this client dictated that the logomark should appeal to visitors and locals alike. Created in the shape of an event ticket, the logomark also sports an interesting detail. Can you see the five pairs of “slippers” in the flower shape?
Kauai Festivals Print Advertising

Kauai Festivals Print Advertising

These images represent a full page ad that focuses on upcoming festivals with truncated event information, and 1/3 page image ads that drive consumers to the Kauai Festivals web site for more detailed information. Used hand-in-hand, they work together to achieve greater results.
Silver Falls Logo Design

Silver Falls Logo Design

“Happy Horses” are alive and well at Silver Falls Ranch. The waterfall in the logomark is actually located on the property. I’d be a happy horse if I lived there.
Silver Falls Website Design

Silver Falls Website Design

We worked with Silver Falls Ranch to help them develop a brand that would resonate with their consumers, and Happy Horses is where we landed. Accepting reservations online was the top priority for the design and development of Silver Falls Ranch’s web site.
Bluewater Snorkelquest Logo Design

Bluewater Snorkelquest Logo Design

We only had 10 working days to develop this logo, but the result was spot on the brand strategy. Own the position of the most fun snorkeling tours on the Napali Coast of Kauai.
KauaiVacationTours.com Website

KauaiVacationTours.com Website

KauaiVacationTours.com is a one-stop shop for over 70 different discount Kauai activities and tours. They do all the work, so visitors to Kauai just relax and get the most from their vacation for the least amount of money. This database driven and e-commerce enabled website allows Kauai visitors to make online reservations for over 70 popular tours and activities. Built on top of a robust WordPress back-end, the site is a ‘piece of cake’ to edit and Kauai Vacation Tours can make updates and changes with no agency support. The proprietary shopping cart and pricing wizard we built turned this site of great search-engine-optimized content into a robust e-commerce site.
Kauaidiscovery.com Website Design

Kauaidiscovery.com Website Design

This is another web site that we designed and produced several years earlier (2004), and were re-hired to update it when they were ready to take advantage of faster bandwidth speeds and new technologies. The KVB web site has been quite successful for the organization, and we appreciate the continued partnership over the years. Winner of a 2004 Honolulu Advertising Federation Award of Excellence.
Hawaii Web Portal Design

Hawaii Web Portal Design

Dive in – Drift away… MediaHI came to us when they wanted to reinvent and relaunch the Aloha-Hawaii, Search-Hawaii, and Postcards-Hawaii web sites. We developed a totally new interface, innovative back-end programming with complete client-side management of content, advertiser placement relevance control and tracking, and on-demand reporting with reminders and alerts regarding advertiser contracts. Almost immediately the number of daily page views increased by over 200% in the first four weeks after re-launch, and has steadily increased since then. New articles are added weekly, keeping content fresh. Average time spent at the site per unique visitor has doubled and relevant ad click-through percentage led to more sales per click.
Poipu Beach Website Design

Poipu Beach Website Design

This web site was originally launched in 1998 and has had numerous upgrades, additions and facelifts over the years. Shown here is the most recent iteration that leverages the new tag line, “Sunny Poipu.”
Hyatt Regency Key-Card Packet

Hyatt Regency Key-Card Packet

We produced this piece to give newly arriving guests of the Hyatt a quick overview of the restaurants, shopping, and activity options available at this expansive resort. Winner of a 2002 Honolulu Advertising Federation Award of Excellence.
Smith’s Logo Designs

Smith’s Logo Designs

After the “Smith’s Motor Boat Services, Inc.” umbrella brand was approved, we drilled down to each of the unique services that they offered. The two logomarks shown here represent: Smith’s Family Garden Luau and Smith’s Fern Grotto Wailua River Cruise. They also have a wedding business and botanical garden which are not included here.
Plantation Hale Suites Website Design

Plantation Hale Suites Website Design

Plantation Hale Suites hired us to build their new website and take over their online marketing and adverting program in 2013. The website is built on the WordPress CMS system, so it's easy to manage and easy to update, and the look and feel of the site has been upgraded to match the newly renovated suites which are cool, comfortable and modern.
Outfitters Kauai Print Advertising

Outfitters Kauai Print Advertising

Outfitters Kauai needed a brand refresh, so we worked with them to update their ads and their image. This ad was featured in an Activity publication that showcased the various activities that they offered.
Napali Adventure Tour Advertising

Napali Adventure Tour Advertising

New rafts for our client meant new ads to spread the word. These ads were created after undergoing an extensive photo shoot, complete with models.
Outfitters Kauai Two Page Ad

Outfitters Kauai Two Page Ad

The newest Kauai zipline at Outfitters Kauai is so big that it literally won’t fit in this two page ad!
Outfitters Kauai Fare Harbor Website

Outfitters Kauai Fare Harbor Website

Outfitters Kauai uses Fare Harbor to manage reservations and tours and part of that system includes a website template provided by Fare Harbor. Since it’s a WordPress theme, the position and structure of the elements is set in stone — our job was to enhance the messaging, fine tune the content, and bring the off-the-shelf design in line with the new brand.

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