Jewelry Advertising, Marketing, and Promotion

Val and Robert at Delicious have been invaluable to our business, in creating and sustaining our advertising campaign!
Mark Meador
Co-owner
Goldsmiths Kauai
ACCOUNT SERVICES:
  • Brand Coaching
  • Logo Design
  • Print Advertising
  • Environmental Design
Tahia Pearls Logo Design

Tahia Pearls Logo Design

When we did the initial logomark for this black pearl company in Tahiti, the full business name was Tahia Collins. Since then, a few things changed on the client side, so we reworked the logomark to be just “Tahia,” which means “princess in Tahitian. Thus, she is the “Princess of Pearls.”
Goldsmith’s Jewelry Advertising

Goldsmith’s Jewelry Advertising

Goldsmiths Kauai wanted to garner more design work. The brand development process pointed out who their target audience was and what it would take to get them to chose Goldsmiths Kauai over their competitors. With the groundwork laid, we developed print ads both product-centric and “advertorial” style. Supporting the ads were brochures, posters and direct mail campaigns that proved quite successful in repositioning them as “designers.”
Tahia Pearls Product Brochure

Tahia Pearls Product Brochure

Elegance, style, and trustworthiness — those are the three main things that this brochure had to communicate. Most visitors to French Polynesia were in search of the the perfect black pearl jewelry to take home as a souvenir of their trip, but who to buy from. Tahia, of course!
Tahia Pearls Full Page Ad

Tahia Pearls Full Page Ad

The photography in this ad is exquisite. Our compliments to Kirk Amyx for his exceptional work on behalf of Tahia.
Tahia Pearls Jewelry Packaging

Tahia Pearls Jewelry Packaging

The fully custom jewelry boxes (created in seven different sizes) brings a little tribal flair to the elegant design of the black pearl jewelry. The whole package and bag system was carefully designed to be both cultural and sophisticated.

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