Travel and Tourism Advertising

Smith’s has been sharing the aloha spirit for four generations, welcoming visitors to their world-famous Garden Luau, scenic Wailua River cruises, lush Tropical Paradise gardens, and memorable island weddings. Delicious partnered with the Smith family to redesign their online presence with a modern, responsive WordPress website that reflects the beauty and hospitality of their brand. The new site unifies four distinct experiences under one roof, while making it simple for guests to explore offerings, purchase tickets, and plan special events. With a focus on usability, visual storytelling, and mobile-first design, the site helps Smith’s engage visitors and convert them into lifelong customers before they even arrive.

The Wailua Heritage Trail website offers an interactive experience that connects visitors with the rich cultural and historical significance of the Wailua area. Delicious worked closely with the project team to create a dynamic, mobile-friendly website that serves as a digital guide to this storied region. Built on a responsive WordPress framework, the site features engaging content, interactive maps, and stunning visuals that bring the trail to life for visitors planning their journey. Designed with SEO in mind, the site helps travelers easily discover and explore Wailua’s sacred sites, royal history, and natural beauty—ensuring an informative and immersive experience on any device.

Kayak Kauai has been guiding visitors through stunning landscapes for decades, offering unforgettable kayak, hiking, and adventure tours. When they came back to Delicious—nearly 20 years after we built their first website—we were thrilled to help them take their online presence to the next level. The new site is a modern, responsive WordPress website that makes it easy for adventurers to explore tour options and pre-book their experiences online. With built-in activity ratings, visitors can choose the perfect adventure that matches their fitness level and sense of exploration. From concept to launch, we ensured the site reflects Kayak Kauai’s commitment to delivering authentic and thrilling experiences to every visitor.

A unique vacation destination in the McKenzie River Valley, Horse Creek Lodge asked Delicious to build a new website which captures the feeling of their brand, would be easy to maintain, and easy for guests to use. Horse Creek features four cabins and a campground for anyone who wants to experience an authentic Oregon forest get-away. Other popular offerings include mountain bike shuttles on the world-famous McKenzie River Trail, rafting tours, and rental gear.

Kauai Vacation Tours is a fresh and fun business that provides visitors with amazing vacation experiences. To support their growth, Delicious designed and developed a modern e-commerce website that makes it simple for travelers to browse and book nearly one hundred tours all in one place. Built on WordPress with WooCommerce integration, the site combines intuitive navigation with engaging visuals and detailed tour information, helping users find the right adventure quickly and confidently. From streamlined booking to in-depth local insights, the new website reflects Kauai Vacation Tours’ friendly service and deep knowledge of the island, while giving the business a flexible platform to grow online.

The Royal Coconut Coast Association has relied on Delicious to keep their online presence fresh and engaging since 2014. Our latest redesign delivers a modern, responsive WordPress website that enhances the association’s mission to market the scenic Kapa‘a corridor to travelers. Featuring a comprehensive directory of over 60 member businesses and 45 essential topics for vacation planning, the new site offers a seamless experience across all devices. With improved SEO, intuitive navigation, and a visually engaging layout, the site helps visitors discover everything the Royal Coconut Coast has to offer—ensuring businesses stay connected with potential customers.

Hi‘olani, a full-service Hawaii vacation rental management company, entrusted Delicious to create a brand identity that conveyed their dedication to seamless property management and exceptional guest experiences. We designed a logo that captures the essence of Island hospitality—balancing elegance and professionalism with a touch of island charm. Since 2009, Hi‘olani’s brand has represented reliability and comprehensive care, offering property owners peace of mind while ensuring unforgettable stays for their guests.

The Luau at Kilohana needed to stand apart from the many “me too” experiences competing for visitors’ attention, and they turned to Delicious for help. Working closely with their management team, we helped transform what had been a typical luau into a distinctive “Sugar-Era Experience” that highlighted the island’s plantation history in a fresh and engaging way. The new logo design was developed as part of an award-winning rebrand, combining authentic cultural storytelling with bold visual elements to create a memorable identity. This project not only elevated the Luau at Kilohana’s presence in a crowded market but also reinforced their reputation as a must-see experience that blends tradition, history, and entertainment.

Airborne Aviation was looking to expand into scenic air tours so we worked with them to come up with a logo that would work for both sides of their business - government and tourism services.

After the “Smith’s Motor Boat Services, Inc.” umbrella brand was approved, we drilled down to each of the unique services that they offered. The logomark shown here represents: Smith’s Family Garden Luau. They also have a river cruise, a wedding business and botanical garden which are not included here.

The brand position for this client dictated that the logomark should appeal to visitors and locals alike. Created in the shape of an event ticket, the logomark also sports an interesting detail. Can you see the five pairs of “slippers” in the flower shape?

We designed this eye-catching brochure to promote the Royal Coconut Coast, highlighting its stunning beaches, charming towns, and rich cultural experiences. The layout combines vibrant imagery, engaging copy, and a warm, inviting color palette that reflects the area’s tropical beauty. This brochure serves as a comprehensive guide to accommodations, dining, shopping, and outdoor adventures along the east side of the island. In addition to the brochure, we also designed their logo and website to create a cohesive and compelling brand presence for the destination.

We designed this retro-inspired t-shirt for Smith Family Garden Luau to celebrate their rich heritage and vibrant traditions. Featuring playful tiki figures enjoying a festive drink, the design captures the lively and welcoming spirit that has defined Smith’s since 1947. With a nod to the past, the tagline “Party Like it’s 1947” adds a fun and nostalgic touch, honoring the year Smith’s was founded. The vintage color palette and classic illustration style give the shirt an authentic, old-school Hawaiian vibe, making it a perfect keepsake for guests.

The Maha‘ulepu Heritage Trail, a breathtaking two-mile coastal path along rugged southern cliffs, needed a logo that would honor the area’s natural beauty and cultural significance. Delicious created an intricate and meaningful design, incorporating iconic elements such as native flora, ocean waves, and wildlife, including the honu (sea turtle), to reflect the trail’s deep connection to the land and sea. With its organic, hand-drawn style and earthy tones, the logo captures the trail’s spirit of exploration and preservation.

Airborne Aviation takes adventure to new heights—literally. Specializing in thrilling doors-off helicopter tours over Kauai’s breathtaking landscapes, they needed a website that could match the excitement of their flights while making it easy for visitors to book their next adventure. Delicious delivered a simple, SEO-focused website designed to capture clicks and convert them into bookings. The site features a seamless online reservation calendar, a stunning gallery of tour images, and an immersive video that gives visitors a taste of what’s in store. Whether soaring over the Na Pali Coast or deep into Waimea Canyon, the new site ensures that the journey begins before takeoff.

We created this bright and colorful new logo for Kauai Vacation Tours — a vacation activity service on the island of Kauai.

Grove Farm was one of the original sugar cane plantations of Hawaii, and the Grove Farm estate was home to the Wilcox family for over 100 years before it became the museum it is today. Public tours are available three days a week with a limit of four guests per tour for a personalized and intimate look into Kauai’s past.

Outfitters Kauai uses Fare Harbor to manage reservations and tours and part of that system includes a website template provided by Fare Harbor. Since it’s a WordPress theme, the position and structure of the elements is set in stone — our job was to enhance the messaging, fine tune the content, and bring the off-the-shelf design in line with the new brand.

The newest Kauai zipline at Outfitters Kauai is so big that it literally won’t fit in this two page ad!

New rafts for our client meant new ads to spread the word. These ads were created after undergoing an extensive photo shoot, complete with models.

Outfitters Kauai needed a brand refresh, so we worked with them to update their ads and their image. This ad was featured in an Activity publication that showcased the various activities that they offered.

We worked with the owners and management team of Outfitters Kauai on a new brand position, and once that was completed, this new logomark emerged from the findings of that collaboration.

We originally built their first website back in 2002 and Kauai Festivals came back to us in 2010 to rebuild and relaunch a new website that would be faster, and take advantage of new technologies, including video streaming and a more robust back-end that allows individual festival organizers to manage their online listing themselves, saving time and money for the County of Kauai. Then in 2016, we were able to do the same thing again for them - building another new website that leveraged even newer technology and plug-ins that allowed us to make the admin area even easier for them to manage and update on a daily basis.

Our Analytics reporting was showing that visitors who had already arrived in Hawaii were using their phones to search for things to do on Kauai—so we built this mobile optimized website and launched a mobile ad campaign to make sure Holo Holo’s customers were able to find the information they were looking for in a format that was easy to use. The result? A big jump in the number of mobile reservations.

This ‘logomark’ was developed to go on a souvenir pin which the KVB hands out at various industry trade shows and events. It captures many of the unique natural elements associated with Kauai in a petroglyph illustration style which is indigenous to Hawaii.

When you’re flying around in an airplane, you feel free as a bird, and the tropic bird included in AirVentures’s logomark is part of the local culture.

Poipu Bay Golf Course has long been a premier destination for golfers seeking an unforgettable experience on Kauai’s sunny South Shore. When they needed an upgrade from the site we originally designed in 2013, they returned to Delicious for a fresh, modern approach. The new responsive website captures the breathtaking beauty of the course while delivering a seamless user experience. With enhanced SEO, online tee time booking integration, and a stunning hole-by-hole tour, the site ensures visitors can easily plan their perfect round at this world-class course.

“Happy Horses” are alive and well at Silver Falls Ranch. The waterfall in the logomark is actually located on the property. I’d be a happy horse if I lived there.

Fair Wind came to us looking to upgrade their image because they were adding a more high-end ship to their already successful fleet. We came back to them with several options, from which they choose this “navigator” style mark.

Upon approval of their new logomark, we applied the design to their fuel efficient airplanes that take visitors on aerial tours of the beautiful Garden Island of Kauai.

Bringing the vessels in line with the brand was the icing on the cake.

The visual appeal of the bold new logo colors and the dimensionality of the flags really helped to get consumers (and their competitors) to take notice of their new image.

The look and feel of this print ad was based on Holo Holo Charters main brand-driven advertising, but focused on their “super tour to Niihau.”

Holo Holo’s previous logo design was of a petroglyph turtle, but once we completed the brand position and discovered that their brand was actually based on being fast, we knew the turtle had to go.

We helped Kilohana re-brand itself from a “stuffy museum” — which it was perceived as, but never really was — to a more approachable and fun visitor destination that’s much more in line with the visitor attractions found on the historic plantation grounds. The unique offerings of Koloa Rum, Luau Kalamaku, Gaylord’s Restaurant, The Shops at Kilohana, and The Plantation Railway have come together in a way that allows them all to work together — and bring more visitors to this unique property. Now, with their bold roadside sign inviting visitors to explore Kilohana, the new position is literally front and center.

In air tour world, the historic perception is that, for some reason, helicopter flights are better. Not necessarily true. In AirVentures fuel-friendly G-8 AirVan, every single passenger gets their own window, AND, there is no weight limit. Our challenge was to get people to think differently.

Both the sign in the foreground, and the larger sign in the background were design by our agency and then fabricated and installed by one of our favorite vendors, Gizmo Grafix.

This signage system was designed to assist visitors to the historical Wailua River Valley to understand the historical significance of the cultural site that they were viewing. There are nine markers in the system, and the project was partially funded by the HTA.

Full Page Luau Advertisement. How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.

The photos you’ll see in 99% of visitor advertising are so similar that it becomes difficult for customers to tell the difference between companies — after all, one beautiful photo of the Napali Coast is much like another. To set AirVentures apart, we created this beautiful new ad using illustration instead of photography. It’s sure to jump out of the magazine and grab the customer’s attention, plus it positions AirVentures as a company with a unique approach to business — a company that’s warmly Hawaiian, friendly, professional, and creative — exactly the kind of company customers love.