Advertising Design

We designed this eye-catching brochure to promote Kauai’s Royal Coconut Coast, highlighting its stunning beaches, charming towns, and rich cultural experiences. The layout combines vibrant imagery, engaging copy, and a warm, inviting color palette that reflects the area’s tropical beauty. This brochure serves as a comprehensive guide to accommodations, dining, shopping, and outdoor adventures along the east side of Kauai. In addition to the brochure, we also designed their logo and website to create a cohesive and compelling brand presence for the destination.

Oregon Parks and Recreation Department asked us to design the Oregon Trails 50th Anniversary Communication Toolkit to help partners, trail groups, and advocates promote the milestone celebration. This resource provides social media assets, messaging guidelines, and event planning resources to engage the public in celebrating the legacy of Oregon’s trail system. With a focus on encouraging stewardship and public appreciation, the toolkit highlights the economic, health, and recreational benefits of trails while offering practical ways for organizations to participate in the celebration.

The photography in this ad is exquisite. Our compliments to Kirk Amyx for his exceptional work on behalf of Tahia.

This is one of Lappert’s Hawaii’s most successful ads ever. People have been known to show up in one of their stores with this ad in hand, saying, “Give me one of these, please!” Winner of a 2003 Honolulu Advertising Federation Award of Merit.

We created a series of fun and educational Junior Ranger Activity Books for Oregon State Parks, each tailored to a specific park and designed to engage young visitors with quizzes, puzzles, and games that teach them about local flora, fauna, camping, and safety tips. Featuring colorful illustrations by Nadia Schlegel, these books provide an interactive way for kids to explore the parks while learning about environmental stewardship and outdoor skills. With six unique books completed and more in progress, the Junior Ranger series is a valuable tool for inspiring the next generation of park stewards.

We created this ad for the 2018 edition of Bend Business & Lifestyle magazine. Instead of the typical “Do you need our services?” message that everyone seems to be running, we decided to use this opportunity to inspire potential clients to “be brave” — and drive interest in our brand.

This full page ad was designed to bring the freshness of 22° North’s “farm-to-table” concept to life and was awarded the 2010 Honolulu Advertising Federation “Silver” Award.

To commemorate the 100th anniversary of Oregon State Parks, we designed a poster featuring both historic and contemporary images of Silver Falls, one of Oregon’s most iconic state parks. Silver Falls State Park, established in 1933, is renowned for its stunning waterfalls and rich history. The poster juxtaposes archival photographs with modern imagery, celebrating a century of natural beauty and conservation. This design honors the legacy of Oregon’s state parks and invites viewers to reflect on their enduring significance.

Wahoo Films is known here in the Pacific Northwest for their short films that make a big impact. They came to Delicious Design when they needed a process brochure which would educate and inform new clients about how they work. We took that core information and added a concept which would catch the readers attention — and demonstrate Wahoo Films’ creative approach to storytelling.

Full Page Luau Advertisement. How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.

We designed this retro-inspired t-shirt for Smith Family Garden Luau to celebrate their rich heritage and vibrant traditions. Featuring playful tiki figures enjoying a festive drink, the design captures the lively and welcoming spirit that has defined Smith’s since 1947. With a nod to the past, the tagline “Party Like it’s 1947” adds a fun and nostalgic touch, honoring the year Smith’s was founded. The vintage color palette and classic illustration style give the shirt an authentic, old-school Hawaiian vibe, making it a perfect keepsake for guests.

The look and feel of this print ad was based on Holo Holo Charters main brand-driven advertising, but focused on their “super tour to Niihau.”

We created this ad for the 2017 edition of Bend Business & Lifestyle Magazine. It introduced Delicious Design to the Bend business community and featured the Bend Ale Trail logo — which was commissioned by VisitBend and is widely used to promote Bend’s local breweries.

This is the second full page ad in the series which ran in Kauai’s Menu Magazine. This ad showcases the quality of the food, and leaves your mouth watering.

Oregon Parks and Recreation Department asked us to design this comprehensive Centennial Toolkit to help their partners and organizations promote the 100-year anniversary of Oregon State Parks. The toolkit includes messaging guidelines, visual identity assets, social media content, and event planning resources to ensure a cohesive and engaging celebration. With a focus on encouraging participation and fostering appreciation for the state’s park system, the toolkit provides everything needed to highlight a century of preservation and recreation across Oregon.

The photos you’ll see in 99% of Kauai visitor advertising are so similar that it becomes difficult for customers to tell the difference between companies — after all, one beautiful photo of the Napali Coast is much like another. To set AirVentures apart, we created this beautiful new ad using illustration instead of photography. It’s sure to jump out of the magazine and grab the customer’s attention, plus it positions AirVentures as a company with a unique approach to business — a company that’s warmly Hawaiian, friendly, professional, and creative — exactly the kind of company customers love.

In 2018, the City of Bend hired us to develop a comprehensive brochure for the Water Department. The result is this beautifully illustrated and copy written 12-page printed piece which covers all aspects of Bend’s “One Water” system — from where our water comes from, to how it’s tested and delivered, to how we conserve it and recharge our aquifer, and lastly how water services are billed for.

The Papalani Gelato Franchise Operating Company is a Kauai-based business that makes delicious, hand-crafted gelato and chocolates. They hired us in 2012 to upgrade their brand image, enhance their retail presentation, and improve sales — with the larger goal of attracting franchisees in various markets across the United States and Canada. We designed and produced this brochure to explain the Papalani Gelato franchise opportunity to potential franchisees—and to drive additional contact with Papalani Gelato.

Goldsmiths Kauai wanted to garner more design work. The brand development process pointed out who their target audience was and what it would take to get them to chose Goldsmiths Kauai over their competitors. With the groundwork laid, we developed print ads both product-centric and “advertorial” style. Supporting the ads were brochures, posters and direct mail campaigns that proved quite successful in repositioning them as “designers.”

Delicious collaborated with Oregon ATV, a division of the Oregon Parks and Recreation Department, to update and lay out the comprehensive 84-page Oregon ATV Ride Guide. Our role was to refine the design and ensure a clear, user-friendly presentation of the essential content provided by Oregon ATV, covering safety regulations, legal requirements, and responsible riding practices. The guide serves as a vital resource for off-road enthusiasts, offering detailed information on over 50 designated riding areas across Oregon.

Oregon ATV asked us to create this infographic to help educate riders about how their permit fees and fuel tax contributions directly support riding areas, education, law enforcement, and maintenance efforts across the state. Many ATV/OHV enthusiasts were unaware that their investment goes straight into improving and sustaining Oregon’s off-road recreation. This visually engaging infographic simplifies the funding process, making it clear how each dollar contributes to the trails and programs they enjoy.

Elegance, style, and trustworthiness — those are the three main things that this brochure had to communicate. Most visitors to French Polynesia were in search of the the perfect black pearl jewelry to take home as a souvenir of their trip, but who to buy from. Tahia, of course!

New rafts for our client meant new ads to spread the word. These ads were created after undergoing an extensive photo shoot, complete with models.

Working with Wilcox Health Foundation on this capital campaign was a very rewarding experience. Not only did our whole staff benefit from the new technology that would be available to us all at the local hospital, they all volunteered some time and energy to help the campaign succeed. We produced a wide variety of materials, starting with a campaign position that turned into the main theme, “Picture the Future,” but also included a web site, print materials, banners, campaign thermometer, direct mail pieces, invitations to special events, and the list goes on.

We created this promotional handout as part of a larger campaign to introduce the new Oregon Salmon License Plate, highlighting how funds raised support salmon habitat restoration throughout the state. Working with Oregon Parks and Recreation Department, we designed a clear, engaging layout to inform the public about the plate’s benefits, costs, and ordering process. In addition to the handout, we also developed a dedicated website and a series of videos for YouTube and social media to drive awareness and encourage sales, helping to maximize the program’s impact.

This playful print ad included a full day photo shoot to secure both people and interior/exterior restaurant shots that would showcase their fun and festive attitude. The final deliverable was four full page ads submitted to various publications, and all photos provided to client on disk and uploaded to his “Private Client Intranet.”

Oregon State Parks asked us to design this commemorative t-shirt as a special giveaway to honor their dedicated staff who help make the parks amazing places to visit. The design features activity icons representing popular outdoor pursuits such as hiking, biking, camping, and paddling, all supporting the OPRD “GO PLAY!” initiative. The clean and modern layout reflects the adventurous spirit of the parks while serving as a token of appreciation for the staff’s invaluable contributions.

Since 2018, we’ve been producing The Board Book for the National Tropical Botanical Garden (NTBG), a prestigious organization dedicated to the conservation and study of tropical plants. Published twice a year for the Board of Trustees and Fellows meetings, the book provides a comprehensive overview of the Garden’s initiatives, financials, and strategic goals. Ranging from 132 to 200 pages, it presents highly detailed and academic content in a visually clear and accessible format. Our focus on thoughtful layout and design helps ensure that critical information is easily navigable for stakeholders. NTBG’s mission to preserve plant diversity and support ecological research makes this an important project that aligns with our commitment to impactful, meaningful design.

John Ferguson, the owner and executive chef, is quite a personality. We felt it was appropriate to focus on him in the advertising because he’s the kind of guy that’s just fun to hang around with. And the food? Simply superb.

Outfitters Kauai needed a brand refresh, so we worked with them to update their ads and their image. This ad was featured in an Activity publication that showcased the various activities that they offered.

We created a series of back-lit posters to highlight the delicious flavors and the unique gelato products found in Papalani’s shops.

Always working to communicate the quantity and quality of the fresh fish available at Wahoo’s, through print, web, and broadcast media.

We’ve designed a wide range of signage for Oregon State Parks, covering everything from safety reminders to educational displays. Whether it’s informing visitors about trail closures due to nesting wildlife, teaching them how to recognize poison oak, or offering tips on preventing skunk encounters at campsites, our signage helps enhance the visitor experience while promoting responsible outdoor recreation. Each sign is designed with clear messaging and visual impact to ensure important information is easily understood and acted upon by park visitors.

MethodIT is a Honolulu-based provider of IT services and support to the Hawaii business market. Specializing in networks, wireless integration, and cloud services, they provide the critical IT support to keep island businesses up and running. The print ad was designed to support MethodIT in the local market — it’s bold, simple message inspires confidence that business need when searching for IT support.

In air tour world, the historic perception is that, for some reason, helicopter flights are better. Not necessarily true. In AirVentures fuel-friendly G-8 AirVan, every single passenger gets their own window, AND, there is no weight limit. Our challenge was to get people to think differently.

The newest Kauai zipline at Outfitters Kauai is so big that it literally won’t fit in this two page ad!