Bike Industry Marketing & Design

The folks at Dirty Freehub are fanatical about gravel cycling, and they love to share that passion and inspire other riders to learn about culture, history, and the environment — all from the saddle of a gravel bike. A nonprofit organization supported by sponsors and donors, they explore, curate, document, and publish great routes for gravel riders of every skill level. Needless to say, we were pretty excited when they approached Delicious to update their original v.1 website — and we worked with their team to build a site that was easy to use and structured with future expansion in mind.

In 2018, with support from 10 Barrel Brewing Co, we partnered with BendTrails and some dedicated riders in Boise to create BoiseTrails.com. This new website includes detailed trail profiles, up-to-date trail conditions, and rich media content and caters to mountain bikers, hikers, trail runners and other users. BoiseTrails.com helps users learn more about Boise’s incredible trail system: explore trails, plan new routes, watch videos of trails you haven’t tried, and get current trail condition reports crowd-sourced from other users.

Like most new products with potential to shake up the market, Pedaling Innovations needed to move fast! We built this simple WordPress website theme for Pedaling Innovations to get them to the market quickly — and they are now enjoying very strong sales.

Pine Mountain Sports called us when they needed to modernize and upgrade their website. Since they were already using WordPress, we were able to import 99% of their content into the new, totally custom, responsive, website theme we developed. This allowed us to launch the website in record time — before the 2016 summer rental season shifted into high gear.

Originally launched in late 2015, BendTrails.org is a comprehensive website about mountain biking trails in Central Oregon. In the summer of 2020 the site was completely rebuilt to be faster, more secure, and work even better on phones. Featuring over 800 miles of local trails with interactive GPS enabled maps, descriptions, photos, user discussions, and an online e-commerce shop with gear and apparel — its scale is truly massive.

James Wilson of MTB Strength Training Systems hired us to update and upgrade his Wordpress blog design in 2010—the goal was to make the site easier to navigate and manage, as well as drive more traffic to become customers instead of just web visitors.

This logo was concepted and designed by our BendTrails partner: Joe Myers of Sketchbook Inc. Check out Joe’s website for some amazing 3D design and animation examples.

When our good friend James Wilson invented a unique new pedal design he called us to give him a hand with the design of an identity and logomark. The collaboration lead to a very successful new product launch and Pedaling Innovations is literally off to the races.

This box design needed to achieve three big goals: to make a brand statement and illustrate how the unique shape of the Catalyst Pedal improves performance; to act as a point-of-purchase display on bike shop shelves; and, protect the pedals from damage during shipping. Printed with two solid colors plus a metallic ink and varnish coat this package really stands out.