Cookie and Confection Marketing Projects

Designing packaging and logos for bakery, cookie, and confection companies are some of our very favorite types of projects. Something unique happens when delicious flavors intersect with great design to produce an identity which is both memorable and makes a strong connection with customers. Getting to try a bunch of sample products is a pretty sweet part of the gig too!

Delicious Design made the process of developing a new logomark for my company easy and efficient. They listened to my ideas and feedback and incorporated it into the design. I’m very pleased with the final logomark and would highly recommend them.
Klee Irwin
Hana Organics
ACCOUNT SERVICES:
  • Logo Design
  • Brand Development
  • Brand Coaching
  • Website Design
  • Print Advertising
  • Signage
  • Retail Store Design
Pipeline Bakery Logo Design

Pipeline Bakery Logo Design

Pipeline Bakery has tasty treats and they needed a tasty logo to go along with them.
NoKa‘Oi Cookie Logo Design

NoKa‘Oi Cookie Logo Design

A boutique cookie maker from the island of Oahu came to us when she wanted to upgrade the look and feel of her company. This delicious logomark has a bright tropical feeling and shape of the Hawaiian archipelago has been captured in the ‘crumbs’ of the cookie.
Honolulu Cookie Company Logomark

Honolulu Cookie Company Logomark

Honolulu Cookie Company makes incredible shortbread cookies. Period. Every cookie flavor they create goes through many months of creating and testing before they ever hit the shelves. We were recommended to them by a business associate to assist them in identifying their brand, and updating their look and feel. Upon completion of an intense multi-day brand seminar, a new brand position was born that bore the fruit of a logomark and new packaging designs. Bon appetit!
Lappert’s Hawaii Logo Design

Lappert’s Hawaii Logo Design

In previous iterations of the Lappert’s Hawaii logomark, the founder, Walter Lappert, was very prominent. Once Walter retired, it was time to start minimizing his image, move him into the founder role, and make the name more prominent. We also started leveraging the newly developed brand essence and bringing it alive in the new logomark and across all of the consumer touch points.
Hanalima Bakery Logo Design

Hanalima Bakery Logo Design

When Hanalima Bakery approached us for help, they already had a loyal local following because of their exceptionally delicious cookies, cakes, and breads (and awesome plate lunches too!). All they needed to take their business to the next level was a strong logo with a personality that matched the quality of their products.
Package Design for School Kine Cookies

Package Design for School Kine Cookies

School Kine Cookies are legendary is the Hawaiian Islands — if you grew up there, you’ve definitely had a bag of School Kine Cookies! Founded in 1984, this iconic island brand came to Delicious Design when they needed to create a new more functional and retail-friendly packaging system. Using a combination of product photography and illustrated elements we gave these cookies a tasty make-over while honoring the legacy of the company. Yum!
Lappert’s Hawaii Product Packaging

Lappert’s Hawaii Product Packaging

Various packaging and product design projects which work together to create a cohesive and immersive brand experience that builds affinity with consumers.
Lappert’s Hawaii Print Advertising

Lappert’s Hawaii Print Advertising

This is one of Lappert’s Hawaii’s most successful ads ever. People have been known to show up in one of their stores with this ad in hand, saying, “Give me one of these, please!” Winner of a 2003 Honolulu Advertising Federation Award of Merit.
Lappert’s Hawaii Store Design

Lappert’s Hawaii Store Design

Lappert’s Hawaii asked us to re-design their Wailea, Maui storefront. This location had the largest budget and was our favorite end result.
Lappert’s Interior Design

Lappert’s Interior Design

This is the retail interior design of the Old Koloa Town location which has since been relocated to Kukuiula Village. Looking at the retail interior design project holistically, we were armed with a new brand strategy, a new logomark and coffee bag design that were the focal design points. The client turned us loose on her stores to invigorate the whole consumer experience with synergy through all the major touch points. We were able to give each store a facelift with new paint, chair rails, lighting and custom wrought iron display cases that all promoted the handmade quality of the incredible products on offer.
Hanalima Bakery Cookie Box Design

Hanalima Bakery Cookie Box Design

These ‘gift ready’ packages feature an integrated handle and cello window to show off the cookies. By using a color and title system, production costs of these cookie boxes have been kept down — and when grouped together on retail shelves they make a big impact for Hanalima Bakery.

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