Outdoor Recreation Marketing & Design

The folks at Dirty Freehub are fanatical about gravel cycling, and they love to share that passion and inspire other riders to learn about culture, history, and the environment — all from the saddle of a gravel bike. A nonprofit organization supported by sponsors and donors, they explore, curate, document, and publish great routes for gravel riders of every skill level. Needless to say, we were pretty excited when they approached Delicious to update their original v.1 website — and we worked with their team to build a site that was easy to use and structured with future expansion in mind.

When Tumalo Creek wanted to update their website to leverage new technology, they did their homework and chose Delicious to be their development partner. In an effort to streamline their reservation process and free up staff to better meet customer’s needs, they were looking to integrate their Xola Reservation System into their website functionality, which was accomplished seamlessly.

Like most new products with potential to shake up the market, Pedaling Innovations needed to move fast! We built this simple WordPress website theme for Pedaling Innovations to get them to the market quickly — and they are now enjoying very strong sales.

Pine Mountain Sports called us when they needed to modernize and upgrade their website. Since they were already using WordPress, we were able to import 99% of their content into the new, totally custom, responsive, website theme we developed. This allowed us to launch the website in record time — before the 2016 summer rental season shifted into high gear.

Originally launched in late 2015, BendTrails.org was a comprehensive website about mountain biking trails in Central Oregon. In the summer of 2020 the site was completely rebuilt to be faster, more secure, and work even better on phones. Featuring over 800 miles of local trails with interactive GPS enabled maps, descriptions, photos, user discussions, and an online e-commerce shop with gear and apparel — its scale was truly massive. In the summer of 2026 we decided to take the site offline so we could pursue other interests but it will always be one of our favorite projects.

Tumalo Creek’s 20th anniversary is in 2020, and they were looking to refresh their existing logo to bring it more in line with current design aesthetics. Keeping the feel of the original logo illustration, while updating the font with some personality, the new logo pays homage to their history while presenting an updated image. We hope it serves them well for another 20 years!

The BendTrails logo was developed to embody the spirit of Central Oregon’s trail community. Featuring stylized mountains, the winding Deschutes River, and lush forests, the logo captures the rugged beauty and adventure that define the region’s outdoor experience. The distressed texture adds an organic, well-worn feel that resonates with trail enthusiasts and reflects the grassroots energy of BendTrails. Originally sketched and conceptualized by our partner Joe Myers of Sketchbook Inc., the logo brings his creative vision to life. Check out Joe’s website for some amazing 3D design and animation examples.

When our good friend James Wilson invented a unique new pedal design he called us to give him a hand with the design of an identity and logomark. The collaboration lead to a very successful new product launch and Pedaling Innovations is literally off to the races.

Noise complaints are one of the fastest ways riders can lose access to trails, so when Oregon adopted a new statewide sound limit for off-highway vehicles, Oregon ATV needed to get the word out quickly. The good news for riders is that one consistent standard makes it easier than ever to stay in spec. Delicious designed this tri-fold brochure for trailheads, retailers, and other outlets across the state, creating the “Keep Sound Down” icon set and organizing the photoshoots behind it. The brochure turns technical regulations into clear, rider-friendly guidance: what the 96 dBA limit means, how sound testing works for each vehicle class, and how to keep an exhaust system ride-ready.

What’s the best time to talk to a young rider about safety gear? When they’re standing in a motorcycle shop, of course. For this project, Delicious created a life-sized cardboard point-of-purchase display for Oregon ATV, shipped to motorcycle and powersports dealers across the state. The 5' tall cutout walks riders and parents through every piece of recommended protective gear, from DOT helmet to sturdy boots, and reminds them that an ATV Safety Card is required to ride on public lands. It’s a win for everyone: riders get safer, parents get peace of mind, and dealers hear the words every shop loves: "We’d better grab some knee pads while we’re here."

Delicious designed and produced a 10-foot double-sided trade show display for Oregon ATV, supported by branded event banners and directional flags. One side focused on youth safety and training, while the reverse highlighted how Oregon ATV funds support off-road recreation statewide. We handled art direction and on-location photography, ensuring authentic visuals that connect with real riders. From concept through production and delivery, the result was a durable, professional display suite ready for both indoor and outdoor events.

Delicious developed a comprehensive event display system for Oregon ATV featuring a custom-branded canopy tent, large back-wall graphic, retractable safety banner, and feather flags for visibility. Designed for outdoor trade shows and community events, the layout highlighted how Oregon ATV funds are used statewide while reinforcing key safety messages. Strong visuals, clear hierarchy, and consistent branding across all elements created a unified, professional booth that draws attention and invites visitors to learn more about responsible off-road riding.

Delicious created two bold 6-foot tabletop display designs for Oregon ATV, complete with branded table covers and attention-grabbing outdoor graphics. Focused on rider requirements and youth safety, these portable displays deliver clear messaging in a visually powerful format. Designed for trade shows, outdoor expos, and public events, the pieces use strong photography, vivid color, and concise copy to engage visitors and communicate essential safety information at a glance.

Oregon State Parks asked us to design this commemorative t-shirt as a special giveaway to honor their dedicated staff who help make the parks amazing places to visit. The design features activity icons representing popular outdoor pursuits such as hiking, biking, camping, and paddling, all supporting the OPRD “GO PLAY!” initiative. The clean and modern layout reflects the adventurous spirit of the parks while serving as a token of appreciation for the staff’s invaluable contributions.

We’ve designed a wide range of signage for Oregon State Parks, covering everything from safety reminders to educational displays. Whether it’s informing visitors about trail closures due to nesting wildlife, teaching them how to recognize poison oak, or offering tips on preventing skunk encounters at campsites, our signage helps enhance the visitor experience while promoting responsible outdoor recreation. Each sign is designed with clear messaging and visual impact to ensure important information is easily understood and acted upon by park visitors.

Oregon Parks and Recreation Department asked us to design the Oregon Trails 50th Anniversary Communication Toolkit to help partners, trail groups, and advocates promote the milestone celebration. This resource provides social media assets, messaging guidelines, and event planning resources to engage the public in celebrating the legacy of Oregon’s trail system. With a focus on encouraging stewardship and public appreciation, the toolkit highlights the economic, health, and recreational benefits of trails while offering practical ways for organizations to participate in the celebration.

Oregon Parks and Recreation Department asked us to design this comprehensive Centennial Toolkit to help their partners and organizations promote the 100-year anniversary of Oregon State Parks. The toolkit includes messaging guidelines, visual identity assets, social media content, and event planning resources to ensure a cohesive and engaging celebration. With a focus on encouraging participation and fostering appreciation for the state’s park system, the toolkit provides everything needed to highlight a century of preservation and recreation across Oregon.

To commemorate the 100th anniversary of Oregon State Parks, we designed a poster featuring both historic and contemporary images of Silver Falls, one of Oregon’s most iconic state parks. Silver Falls State Park, established in 1933, is renowned for its stunning waterfalls and rich history. The poster juxtaposes archival photographs with modern imagery, celebrating a century of natural beauty and conservation. This design honors the legacy of Oregon’s state parks and invites viewers to reflect on their enduring significance.

We created a series of fun and educational Junior Ranger Activity Books for Oregon State Parks, each tailored to a specific park and designed to engage young visitors with quizzes, puzzles, and games that teach them about local flora, fauna, camping, and safety tips. Featuring colorful illustrations by Nadia Schlegel, these books provide an interactive way for kids to explore the parks while learning about environmental stewardship and outdoor skills. With six unique books completed and more in progress, the Junior Ranger series is a valuable tool for inspiring the next generation of park stewards.

We created this promotional handout as part of a larger campaign to introduce the new Oregon Salmon License Plate, highlighting how funds raised support salmon habitat restoration throughout the state. Working with Oregon Parks and Recreation Department, we designed a clear, engaging layout to inform the public about the plate’s benefits, costs, and ordering process. In addition to the handout, we also developed a dedicated website and a series of videos for YouTube and social media to drive awareness and encourage sales, helping to maximize the program’s impact.

Oregon ATV asked us to create this infographic to help educate riders about how their permit fees and fuel tax contributions directly support riding areas, education, law enforcement, and maintenance efforts across the state. Many ATV/OHV enthusiasts were unaware that their investment goes straight into improving and sustaining Oregon’s off-road recreation. This visually engaging infographic simplifies the funding process, making it clear how each dollar contributes to the trails and programs they enjoy.

The Oregon ATV Ride Guide is the go-to resource for the state’s off-road riders, covering safety rules, legal requirements, and more than 50 designated riding areas across Oregon. Delicious has partnered with Oregon ATV, a division of the Oregon Parks and Recreation Department, on the guide for several editions, and the 2026–2027 update gave us the chance to put real riders front and center. We organized several action photoshoots, capturing Oregon’s OHV riders out on the trails, and used them throughout the guide. The result is an 84-page guide that's easy to navigate and packed with essential information, and that looks as good as the riding it promotes.

Powder House, a well-known ski and snowboard shop in Bend, Oregon, approached Delicious for a brand refresh that would reflect their expanded offerings beyond winter sports. As they introduced patio furniture and outdoor living products to their lineup, we modernized their logo to capture the essence of their year-round adventure focus while maintaining their strong winter heritage. The updated design balances their snow-inspired legacy with a fresh, versatile look that resonates across all seasons. In addition to the logo redesign, we developed a dynamic new website that seamlessly transitions between winter and summer modes with a simple back-end toggle, allowing Powder House to showcase the right products at the right time and provide an engaging experience for their customers.

In 2018, with support from 10 Barrel Brewing Co, we partnered with BendTrails and some dedicated riders in Boise to create BoiseTrails.com. This new website includes detailed trail profiles, up-to-date trail conditions, and rich media content and caters to mountain bikers, hikers, trail runners and other users. BoiseTrails.com helps users learn more about Boise’s incredible trail system: explore trails, plan new routes, watch videos of trails you haven’t tried, and get current trail condition reports crowd-sourced from other users.

This box design needed to achieve three big goals: to make a brand statement and illustrate how the unique shape of the Catalyst Pedal improves performance; to act as a point-of-purchase display on bike shop shelves; and, protect the pedals from damage during shipping. Printed with two solid colors plus a metallic ink and varnish coat this package really stands out.

James Wilson of MTB Strength Training Systems hired us to update and upgrade his Wordpress blog design in 2010—the goal was to make the site easier to navigate and manage, as well as drive more traffic to become customers instead of just web visitors.