Pacific Tile :: Retail Advertising and Logo Design

Once Home Depot arrived on Kauai, some of the competing small businesses wanted to make sure to maintain their mindshare and market share. One such entrepreneur was Margaret Sheen of Pacific Tile. The same tried and true process was undertaken to discover her brand position before we could begin on a new identity and comprehensive web site. The web site led to print ads, creative and award winning radio spots, and that coveted marketshare.

My company needed a new image and strategy. Tsunami Marketing collaborated with us on crafting a new brand position. They then created a new name, a great logo, an interactive website and radio advertising that is quite memorable.
Margaret Sheen
Owner
Hot Air Balloon
Reach New Heights
Give us a call and we’ll help your business soar above the competition.
Pacific Tile Logo Design

Pacific Tile Logo Design

Once the brand position was approved, we provided the client with several naming options. The original name proposed was Pacific Tile Traders. The client eventually decided on just Pacific Tile for her name, and then we designed this very creative mosaic-like logomark to represent her business.
Pacific Tile Website Design

Pacific Tile Website Design

The client needed to differentiate herself from the local competition, and the new “big box” guy that had just opened its doors. Personal service and creativity rang true for Pacific Tile, and an interactive product gallery made it easy to select tiles prior to even stepping foot in her showroom, saving everyone time and energy.
Pacific Tile Advertising

Pacific Tile Advertising

This was the first full page, 4-color print ad to deliver the new brand position of “creativity.”