NTBG came to us looking to increase their membership base as part of a program to secure matching funds for their very ambitious Botanical Research Facility, which ultimately received a LEED Gold Certification. As always, the first step was to develop a solid brand position that we could leverage for a multi-disciplinary, three-phased media and marketing program. The final program included print media, radio, web site development and marketing, educational and entertainment events, t-shirts and other promotional giveaways, a membership building kit, brochures and newsletters. Every component was carefully considered and well orchestrated to touch consumers at specific points in the relationship building process. In the end, they received their grant and were thrilled at all the new members that signed up.