Travel & Tourism Advertising

Delicious Design has been producing highly effective advertising for Hawaii’s visitor industry for over 20 years. From online campaigns and websites that drive conversions prior to visitor arrival, to on-island print advertising, signage, and brochures — we have a deep understanding of the Hawaii visitor market and a unique way of making our clients stand out in the cluttered visitor landscape.

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AirVentures Mobile Website

AirVentures Mobile Website

The mobile website design we developed for AirVentures Hawaii is actually the same website as the desktop version, but the layout changes dynamically so it’s easy to use on mobile phones. Since over 30% of AirVentures website traffic is mobile, and the new site allows reservations to be made while visitors are on the island, this website upgrade was a great investment.
Royal Coconut Coast Website Design

Royal Coconut Coast Website Design

We designed and built this interactive WordPress website to support the Royal Coconut Coast Association’s mission of marketing the Kapaa corridor to Kauai visitors, travelers, and tourists.
Plantation Hale Suites Website Design

Plantation Hale Suites Website Design

Plantation Hale Suites hired us to build their new website and take over their online marketing and adverting program in 2013. The website is built on the WordPress CMS system, so it's easy to manage and easy to update, and the look and feel of the site has been upgraded to match the newly renovated suites which are cool, comfortable and modern.
Kauai Music Festival Logo

Kauai Music Festival Logo

This annual festival brings luminaries from the music industry to Kauai for a week of workshops and events. The identity design we created for the festival won a 2004 Hawaii Advertising Federation Award of Merit.
Hyatt Regency Key-Card Packet

Hyatt Regency Key-Card Packet

We produced this piece to give newly arriving guests of the Hyatt a quick overview of the restaurants, shopping, and activity options available at this expansive resort. Winner of a 2002 Honolulu Advertising Federation Award of Excellence.
AirVentures Hawaii Logo

AirVentures Hawaii Logo

When you’re flying around in an airplane, you feel free as a bird, and the tropic bird included in AirVentures Hawaii’s logomark is part of the local culture.
Hawaii Web Portal Design

Hawaii Web Portal Design

Dive in – Drift away….MediaHI came to us when they wanted to reinvent and relaunch the Aloha-Hawaii, Search-Hawaii, and Postcards-Hawaii web sites. We developed a totally new interface, innovative back-end programming with complete client-side management of content, advertiser placement relevance control and tracking, and on-demand reporting with reminders and alerts regarding advertiser contracts. Almost immediately the number of daily page views increased by over 200% in the first four weeks after re-launch, and has steadily increased since then. New articles are added weekly, keeping content fresh. Average time spent at the site per unique visitor has doubled and relevant ad click-through percentage led to more sales per click.
Kauaidiscovery.com Website Design

Kauaidiscovery.com Website Design

This is another web site that we designed and produced several years earlier (2004), and were re-hired to update it when they were ready to take advantage of faster bandwidth speeds and new technologies. The KVB web site has been quite successful for the organization, and we appreciate the continued partnership over the years. Winner of a 2004 Honolulu Advertising Federation Award of Excellence.
KauaiVacationTours.com Website

KauaiVacationTours.com Website

This database driven and e-commerce enabled website allows Kauai visitors to make online reservations for over 70 popular tours and activities. Built on top of a robust WordPress back-end, the site is a ‘piece of cake’ to edit and Kauai Vacation Tours can make updates and changes with no agency support. The proprietary shopping cart and pricing wizard we built turned this site of great search-engine-optimized content into a robust e-commerce site.
Poipu Bay Golf Course Website

Poipu Bay Golf Course Website

The PGA Grand Slam is no longer played here, but the course is just as amazing as ever, and the website needed to deliver on that experience. It also leverages third-party tee time reservation software.
Bluewater Snorkelquest Ad Design

Bluewater Snorkelquest Ad Design

In an effort to showcase Bluewater Snorkelquest as a premier snorkel tour company, we leveraged existing photography that lent itself to showing consumers where they’d be going and what they’d be seeing, securing a snorkeling company leadership position in their minds.
Bluewater Snorkelquest Logo Design

Bluewater Snorkelquest Logo Design

We only had 10 working days to develop this logo, but the result was spot on the brand strategy. Own the position of the most fun snorkeling tours on the Napali Coast of Kauai.
Silver Falls Logo Design

Silver Falls Logo Design

“Happy Horses” are alive and well at Silver Falls Ranch. The waterfall in the logomark is actually located on the property. I’d be a happy horse if I lived there.
Kauai Festivals Print Advertising

Kauai Festivals Print Advertising

These images represent a full page ad that focuses on upcoming festivals with truncated event information, and 1/3 page image ads that drive consumers to the Kauai Festivals web site for more detailed information. Used hand-in-hand, they work together to achieve greater results.
Poipu Kapili Print Ad Design

Poipu Kapili Print Ad Design

This small space ad captures the lush richness of this South Shore boutique condominium resort.
Poipu Kapili Brochure

Poipu Kapili Brochure

Six-Panel Rack Brochure. This boutique resort has a lot to offer, much of which could be found in details such as their herb garden accessible to all guests, all the way down to garlic presses in all kitchens. We simply created a brochure that brought these details to the forefront, helping guests to understand that they really cared about their on-property experience.
Fairwind Cruises Full Page Ad

Fairwind Cruises Full Page Ad

The full page version was brand-driven, but supported the double truck ads nicely.
Fairwind Cruises Two Page Ad

Fairwind Cruises Two Page Ad

Each page of this two-page ad was dedicated to showcasing the features of each of their tours and vessels. The headline was also intended to support their green initiatives and foster “reef love.”
Hanalei Colony Resort Brochure

Hanalei Colony Resort Brochure

This full color brochure for Hanalei Colony Resort was sent to guest who had made a website inquiry. Following up with a printed piece keeps the resort top-of-mind for customers who were just “window shopping”.
Hanalei Colony Resort Advertising

Hanalei Colony Resort Advertising

Unspoiled, Unplugged, Unforgettable. If you’ve ever visited the property, you’d understand the sentiment that these three words express. We worked hard to bring it to life through these printed materials, and numerous other projects over the last 12 years.
Hanalei Colony Resort Web Design

Hanalei Colony Resort Web Design

This web site has proved to be quite successful for the client and we attribute the success to the strong brand foundation that was laid at the very beginning. It’s an unusual property that is very secluded and doesn’t provide any phones, TVs or DVD players in the guest rooms. Unspoiled. Unplugged. Unforgettable. It lives up to its name.
Kauai Made Website Design

Kauai Made Website Design

Improved website SEO, increased pages per visit, more click-through traffic to member websites, and ease of updates were the primary goals of the new Kauai Made® website. Our design solution — which we built upon the WordPress content management system — accomplished all this and more!
Tahia Pearls Full Page Ad

Tahia Pearls Full Page Ad

The photography in this ad is exquisite. Our compliments to Kirk Amyx for his exceptional work on behalf of Tahia.
Holo Holo Storefront Design

Holo Holo Storefront Design

The visual appeal of the bold new logo colors and the dimensionality of the flags really helped to get consumers (and their competitors) to take notice of their new image.
Holo Holo Charters Print Ad

Holo Holo Charters Print Ad

The look and feel of this print ad was based on Holo Holo Charters main brand-driven advertising, but focused on their “super tour to Niihau.”
Holo Holo E-Commerce Website

Holo Holo E-Commerce Website

Leveraging third-party software, we designed and launched this reservation-based web site specifically to reach consumers prior to arrival, offering them an incentive to book before they landed. It also has great synergy with their brochure, print advertising, and a slew of other projects that we’ve produced for them over the years. Because it is built with WordPress Holo Holo Charters can make changes and updates with ease.
Kilohana Print Advertising

Kilohana Print Advertising

This illustrative approach to Kilohana’s print advertising was a great way to mesh several very diverse entities into a cohesive brand style.
AirVentures Hawaii Print Ad

AirVentures Hawaii Print Ad

In air tour world, the historic perception is that, for some reason, helicopter flights are better. Not necessarily true. In AirVentures fuel-friendly G-8 AirVan, every single passenger gets their own window, AND, there is no weight limit. Our challenge was to get people to think differently.
Smith’s Website Design

Smith’s Website Design

This web site is actually four web sites in one. Their businesses all work to support and drive traffic to one another, and also allows you to purchase tickets online, or make plans for your special wedding day.
Smith’s Tropical Paradise Signs

Smith’s Tropical Paradise Signs

Both the sign in the foreground, and the larger sign in the background were design by our agency and then fabricated and installed by one of our favorite vendors, Gizmo Grafix.
Smith’s Kauai Full Page Ad

Smith’s Kauai Full Page Ad

The Smith’s family is known for giving back to the community, and this ad is just one example.
Smith’s Kauai Brochures

Smith’s Kauai Brochures

This image showcases the synergy that has been attained between the Luau service (brochure) and the Fern Grotto River Boat Tour service (ads and rack card).
Smith’s Luau Advertising

Smith’s Luau Advertising

Full Page Luau Advertisement. How can anyone resist beautiful Tahitian dancers? If you’ve got ‘em, flaunt ‘em. Besides being the best luau show on the island, their food is pretty amazing as well.
AirVentures Hawaii Advertising

AirVentures Hawaii Advertising

The photos you’ll see in 99% of Kauai visitor advertising are so similar that it becomes difficult for customers to tell the difference between companies — after all, one beautiful photo of the Napali Coast is much like another. To set AirVentures apart, we created this beautiful new ad using illustration instead of photography. It’s sure to jump out of the magazine and grab the customer’s attention, plus it positions AirVentures as a company with a unique approach to business — a company that’s warmly Hawaiian, friendly, professional, and creative — exactly the kind of company customers love.
Kauai Made® Logo

Kauai Made® Logo

We created this new logo for the Kauai Made® program to give them a stronger, more legible, more “hand crafted” feel. The symbol is a “ho’okupu” or “honored gift” which was traditionally an item of exceptional value which had been wrapped in a ti leaf lei.
Royal Coconut Coast Logo Design

Royal Coconut Coast Logo Design

The logo design for the Royal Coconut Coast of Kauai captures the fun, approachable, ocean-front nature of the area—with a nod to the coconut plantations which lend their unique flavor to the region.